The power of the business blog
The power of the business blog Posted by Louise Blogging has exploded from the world of the technology geek to the mainstream in the past few years. The term is a shortened version of ‘web log’ and refers to a website created to log regular commentary and opinion. Originally, blogs were online diaries written by individuals who would often link to other blogs and websites, creating a blogging community both within sectors of society (mothers; film buffs; DIY enthusiasts, etc.) and across society as a whole. Interactivity has become an important part of blogging, with the ability for...
Read MoreThe 5 guiding principles of link building
The 5 guiding principles of link building Posted by Louise Anyone who knows about SEO (search engine optimisation) knows the importance of link building. A good amount of steadily increasing back links from quality third party sources will help the search engines to deem you an authority website in your field, improving your rankings as a result. But where should you begin when devising an effective link building campaign? As a strategy of success within the ever-changing landscape of search engines and their algorithms, link building is similarly subject to an evolving ‘best practice’...
Read MoreShould your company use Twitter and if so, how?
Should your company use Twitter and if so, how? Posted by Louise Social media should be a component of any comprehensive digital marketing package, but knowing how to harness social media to benefit your company and not harm your brand is not always as simple as it seems. Having a Facebook page and Twitter account is not enough to make you conversant in social media; as is true for any type of effective marketing, there are no short cuts. A company that simply ‘turns up’ in a social media environment without actively and intelligently interacting runs the risk of alienating social media...
Read MoreHow to choose an SEO provider
How to choose an SEO provider Posted by Louise You have a website and you need it to be seen. You want to drive quality traffic to your site and ensure it gets visibility across the major search engines. You know you need SEO (search engine optimisation), but you don’t have the time and resources to do it yourself – and wouldn’t know where to start if you did. You need an SEO provider, but how do you go about choosing the right one? In a sea of SEO providers, some screaming “Page One Google Guaranteed!” and some insisting that there are no guarantees, how do you pick an SEO firm...
Read MoreSocial media: know your objectives
Social media: know your objectives Posted by Louise Your social media strategy should be as systematic as every part of your digital marketing. The initial and arguably most vital part of the process is ascertaining your company’s objectives when it comes to social media. All too often, a company will embark on a social media campaign without thinking what it is they want to achieve, and in many cases companies are confused as to what they stand to gain. A simple way to find out if your are victim to poor social strategy is to ask yourself if you started your campaign by thinking “we...
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