Jeff Herbst, director of organic search for 2tor, claims at New York presentation that “SEO is Rocky Balboa”
The process of search engine optimisation (SEO) is rarely likened to boxing, but this was the angle recently taken by Jeff Herbst, director of organic search for 2tor, during a presentation at the C3 conference in New York. Herbst particularly likened the gaining by businesses of the attention of potential customers online to the victory of an underdog in a prize fight. “SEO is Rocky Balboa”, Herbst declared, which hints at the value of Jumping Spider Media’s SEO services to many UK businesses. During his speech,...
read moreNew humorous website shames the kind of inept advertising that Jumping Spider Media’s copywriting services can help companies to avoid
Pointing out strange advertisements for entertainment purposes is nothing new; indeed, it has long been the aim of TV programmes like ‘Tarrant on TV’ and many websites. However, such a website set up in August has a noteworthy twist: it is run by copywriters. The website, called ‘Terrible Copywriter’, is accessible through the web address http://terriblecopywriter.com/ and humorously points out many examples of the kind of advertising that Jumping Spider Media’s copywriting services can help companies to...
read moreConvert more visitors with well-written landing pages
If it really is the case that 81% of new visitors to websites come from search engines, as was recently found by independent research firm Forrester, then it surely goes without saying that your own site’s landing pages need to be engaging ones. They need to be pages that not only inform, but also truly hook in visitors, ensuring that they become actual customers of your products or services. As a highly regarded SEO provider, Jumping Spider Media can guide you through the various stages of creating an effective landing page....
read moreP-P-P-Picked Up By Penguin!
On April 24th 2012 Google launched its new algorithm “Penguin”, designed to find and punish all those spam sites that ruin the party for everyone. For most high quality websites this is really good news. Penguin should have benefited you by moving these spam “road-blocks” if you will, allowing more traffic to drive through your site. Thumbs up for Penguin! If you’re a low quality website, or perhaps inexperienced and have allowed spam elements on your page then you will start to see a dip in traffic. Worried about it? Not sure if it...
read moreEnjoy a highly cost-effective Pay Per Click management service from Jumping Spider Media
Online marketing is always a risky endeavour; there is no guarantee of a certain degree of spending on online marketing resulting in a corresponding degree of traffic for your website. Thankfully, many common risks of spending on online marketing can be minimised with the use of Pay Per Click (PPC) marketing; however, it remains necessary to keep costs as low as possible through using a good Pay Per Click management service. Thankfully, Jumping Spider Media can provide exactly this. Using a poor Pay Per Click management service could...
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