SEO content that boosts your company’s PR exposure
Jumping Spider Media content, written on behalf of clients, has been picked up by the BBC, The Financial Times and other leading national newspapers and trade journals, providing our clients with unrivalled press coverage. It’s always great to receive a call from a publication you read regularly, especially one which is a household name. Last week when the Financial Times called to let me know they had picked up some blog pieces and content created by Jumping Spider Media for a client and would like to arrange an interview, it felt great. ...
read moreTop 3 reasons to SEO
Top 3 reasons to SEO Posted by Gareth Here at Jumping Spider Media, we’re so entrenched in the world of search marketing that we can forget that not everyone is well versed in SEO (search engine optimisation), so it sometimes helps to go back to basics and remind ourselves of the basic drivers behind carrying out an SEO campaign. Why bother to carry out an SEO campaign at all? Most people have at least heard of the term SEO by now and are aware that a search marketing industry has grown up around it. Search engine optimisation is the term...
read moreThe power of the business blog
The power of the business blog Posted by Louise Blogging has exploded from the world of the technology geek to the mainstream in the past few years. The term is a shortened version of ‘web log’ and refers to a website created to log regular commentary and opinion. Originally, blogs were online diaries written by individuals who would often link to other blogs and websites, creating a blogging community both within sectors of society (mothers; film buffs; DIY enthusiasts, etc.) and across society as a whole. Interactivity has become an...
read moreFacebook and the 50 billion bubble
Facebook and the 50 billion bubble Posted by Gareth I logged into Facebook this morning to check out what my ‘friends’ had been up to for the last – ooh –17 minutes or so. Someone had bought themselves some kippers for breakfast while another mobile update stated that they were not getting up until later and someone else ‘liked’ that. Not the most riveting interactions with people I went to school with 20 years ago and would avoid in the pub, but the voyeuristic nature of the site (I’m a nosey bugger) is undoubtedly...
read moreHow e-commerce sites can maximise conversions
How e-commerce sites can maximise conversions Posted by Gareth Every website needs traffic and conversions, whether the goal is converting a visitor to a member, a subscriber or a purchaser. But it’s when conversions relate to cold, hard cash that the real competition begins. Say you have an e-commerce site selling shoes. You’ve created a great looking site with an efficient back-end system. You’ve laid out your stock clearly online and the shopping cart function is ready to take payments. You’ve got your SEO provider to optimise the...
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