The power of the business blog
The power of the business blog Posted by Louise Blogging has exploded from the world of the technology geek to the mainstream in the past few years. The term is a shortened version of ‘web log’ and refers to a website created to log regular commentary and opinion. Originally, blogs were online diaries written by individuals who would often link to other blogs and websites, creating a blogging community both within sectors of society (mothers; film buffs; DIY enthusiasts, etc.) and across society as a whole. Interactivity has become an...
read moreFacebook and the 50 billion bubble
Facebook and the 50 billion bubble Posted by Gareth I logged into Facebook this morning to check out what my ‘friends’ had been up to for the last – ooh –17 minutes or so. Someone had bought themselves some kippers for breakfast while another mobile update stated that they were not getting up until later and someone else ‘liked’ that. Not the most riveting interactions with people I went to school with 20 years ago and would avoid in the pub, but the voyeuristic nature of the site (I’m a nosey bugger) is undoubtedly...
read moreHow e-commerce sites can maximise conversions
How e-commerce sites can maximise conversions Posted by Gareth Every website needs traffic and conversions, whether the goal is converting a visitor to a member, a subscriber or a purchaser. But it’s when conversions relate to cold, hard cash that the real competition begins. Say you have an e-commerce site selling shoes. You’ve created a great looking site with an efficient back-end system. You’ve laid out your stock clearly online and the shopping cart function is ready to take payments. You’ve got your SEO provider to optimise the...
read moreThe 5 guiding principles of link building
The 5 guiding principles of link building Posted by Louise Anyone who knows about SEO (search engine optimisation) knows the importance of link building. A good amount of steadily increasing back links from quality third party sources will help the search engines to deem you an authority website in your field, improving your rankings as a result. But where should you begin when devising an effective link building campaign? As a strategy of success within the ever-changing landscape of search engines and their algorithms, link building is...
read moreShould your company use Twitter and if so, how?
Should your company use Twitter and if so, how? Posted by Louise Social media should be a component of any comprehensive digital marketing package, but knowing how to harness social media to benefit your company and not harm your brand is not always as simple as it seems. Having a Facebook page and Twitter account is not enough to make you conversant in social media; as is true for any type of effective marketing, there are no short cuts. A company that simply ‘turns up’ in a social media environment without actively and intelligently...
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