At Jumping Spider Media, we provide a comprehensive Pay Per Click (PPC) management service that is transparent, target-based and focused on providing impressive return on investment. We listen to our clients and ascertain exactly what it is they need when it comes to their paid search marketing. For some clients that means acting purely on an advisory basis and for others it means taking full control of their PPC campaigns, with the client safe in the knowledge that they still have access to their accounts but are now freed up to run their business knowing that their Pay Per Click marketing is working hard for them: keeping costs low and delivering high ROI.
For many, Pay Per Click is a vital part of their online marketing. The good news is that PPC is a great way of getting traffic to your site fast; the bad news is that without effective management it can cost a fortune. Dangers include getting caught up in bidding wars, having poor Conversion rates and paying for “junk” traffic, not to mention attributing a huge amount of company time and resources into the set-up and constant tweaking and monitoring of campaigns; company time and resources that could be used valuably elsewhere.
Which of course explains the proliferation of Pay Per Click management companies, but a word of warning: think carefully about who you trust to manage your valuable campaigns. Always insist on full transparency, on constant contact, on clear reporting on all areas, and on intelligent and nimble use of analytics. And finally, judge on results, as well as that vital ROI.
Your PPC account manager should be working for your company and not just your keywords. This means understanding your business and your overall digital marketing goals: thinking holistically about how your PPC works in conjunction with your search engine optimisation (SEO) and other online marketing activities.
Making and saving you money
A good PPC management company will not just look to make you money, but at areas in which they can save you money. Perhaps it is possible to save you money on your PPC budget in the short-term which can be used for an SEO campaign that you previously thought you could not afford? As long as this can be done without losing you traffic or affecting your Clickthrough rate (CTR), this could also save you money in the long-term by allowing you to be able to rely on a combination of SEO and PPC, rather than soley on expensive PPC.
Use a PPC management company that cares more about the success of your business than it does about retaining their own management fee – use one that understands that PPC is a science that, when analysed and controlled effectively, can not only increase profit but also empower your company to make key marketing decisions to aid solid growth.
Jumping Spider Media’s expertise in the Pay Per Click arena covers:
- Analysis and advice on keyword usage and best practice.
- Creation of the best possible adverts and landing page copy for your campaign.
- Using web analytics to decrease Cost Per Conversion (CPC) and increasing Return on Advertising Spend (ROAS) without increasing budget.
- Account Managers who comprehensively understand your business and its PPC campaign.
- Advising on keyword usage and best practice; Clickthrough Rates (CTR); geo-targeting and time-targeting; Impressions and Conversion rates.
- Monitoring and addressing Click fraud.
- Ongoing results analysis, research, testing and modification.
- Adherence to quantifiable goals with an overall focus on Conversions and not just Clicks.