The number and quality of inbound links is one of the key indicators which search engines such as Google take into account when determining a website’s rankings. This makes a link building campaign an essential part of establishing and maintaining a page one presence in the SERPs. But let’s face it, effective link building is tricky and time-consuming. At Jumping Spider Media we have a dedicated link building team which helps clients create impressive link portfolios that directly influence their rankings and traffic.
With link building both quantity and quality counts which means that the hunt for great inbound links never ends. Our link building team works to a strategy which has been tailored for each individual client by the client’s SEO Account Manager. Using only ‘white-hat’, ethical methods, this link building campaign strategy includes:
Competitor research
You are battling against your online competitors on the front page of the SERPs. If they’re maintaining good organic positioning then they’re doing something right. We can emulate that success for you with the help of our in-house software and link building experts.
Article marketing
Trained in-house journalists regularly create quality content about your company, website, products and services as well as news and opinion relevant to your industry. By manually submitting keyword-rich and internally linked articles to the best of the article marketing and press release sites, we help build your link portfolio.
Directories
Online directories remain a good source of links but only the right directory sites. We continually research which directories are giving good quality back links across all industries and use the ones most relevant and effective for the client.
Blogs and forums
We interact in your industry’s blogosphere and forum community with the aim of adding to your back links while building your brand.
Social media profiles
Harnessing social media can not only boost your brand profile and help you interact with existing and potential customers, but social bookmarking is also in important part of link building.
Niche targeting
Some links are more valuable than others and while we build only high quality back links for our clients, there are some niche links which are particularly juicy and worth strategically targeting in addition to regular link acquisition. We have in-house software which locates relevant sites within a client’s arena, whether blogs, review sites or forums, and target them for the very best link building opportunities.
