Search Engine Optimisation (SEO) is all about getting your company visibility where it really needs it: on the first page of the natural (or ‘organic’) listings of the major search engines.
Research carried out by independent company Forrester indicates that 81% of new website visitors come from the search engines. Recent studies show that 70% of people using search engines use the organic listings rather than the paid ads. With statistics like that, no company can ignore organic Search Engine Optimisation. Even the smallest and most luddite of companies have now heard of SEO; quite simply, if you have a website you need an effective SEO strategy.
But as for any relatively new service which has quickly become ubiquitous, there are unfortunately those SEO companies who wish to simply bandwagon and are more interested in a quick buck than delivering results and fostering enduring client relationships. Jumping Spider Media is proud to be positioned as a digital marketing consultancy who has great expertise and experience in SEO and organic search, and is scrupulous in every area of our service provision. Our SEO team works just as tirelessly to keep your business, by consistently delivering results and exceeding expectations, as it does to win your business, and that’s where we differ from the less scrupulous companies in the industry. Just ask our happy and long-standing SEO clients, from one-man-band companies to household name corporations.
As our name suggests, we see much of what we do when it comes to Search Engine Optimisation as creating ‘spider food’: enough relevant on-site information for the search engine spiders to digest in order to deem your website an ‘authority’ site for your relevant products, services and keywords. Only by doing this will they elevate you to those all-important high rankings for your major relevant search terms. The spider food we ensure your website has enough of can be split into three main categories:
- Coding – the absolute SEO essentials and the primary and major signals you are sending to those search engine spiders about who you are, what you do and why you should be number one for your keywords. It is surprising how many websites have coding that is woefully inadequate, but more surprising still is how many SEO companies simply end their service here.
- Structure – the spiders love a deep, well linked and properly structured site, it tells them that you know what you’re doing and that you are more than just your homepage or meta keywords. People often underestimate the importance of structure when it comes to SEO, but we never do.
- Content – as Bill Gates himself said, “Content is king” and this goes for your on-site content as well as your off-site content. We can simply advise on best practice, edit and improve the site content as it is now, or overhaul it entirely and write the site from scratch, all from the best possible SEO perspective.
No SEO service worth its salt is complete without a highly effective, thorough and concerted link building campaign. When it comes to link building, both quantity and quality are vital. We keep up with the latest industry best practice in order to employ only those link building strategies that work, and at the levels we insist upon so that we can achieve the best possible results for our clients. Our SEO service goes further than just on-page work; we utilise off-page article marketing with optimum keyword utilisation as part of this link building campaign.
As you can see, SEO that works is not a mystery (you should be suspicious of any company who attempts to veil their service in misplaced mystery); like all things in life that deliver results, it is just hard work and time consuming. That’s where we come in: we have the combination of expertise, talent, resources, time and work ethic needed to get you the SEO results you require.